Services / Design · CAP.006
Design that makes software feel obvious.
Product design for web and mobile. Research, flows, and interfaces tested against the only metric that matters: can people do the thing without asking for help?
01 · When you need this
If any of these sound familiar, you’re in the right place.
- Your product works, but every new customer needs an onboarding call to survive it.
- The team argues about screens with opinions because nobody has evidence.
- You're adding features and the interface is turning into a junk drawer.
- Developers designed it. They know. They'd like help.
- Support tickets are really design tickets in disguise.
02 · What we deliver
Exactly what you walk away with.
No vague 'solutions'. These are the concrete deliverables: each one is a line in the proposal and a checkbox at handover.
DEL.01
UX audit
Where users struggle, ranked by evidence, with the quick wins separated from the surgery.
DEL.02
User flows
The paths through your product, redesigned to be shorter than the current ones.
DEL.03
Design system
Components with rules, not a pile of screens, so the next feature matches the last one.
DEL.04
High-fidelity screens
Every state designed: empty, loading, error, success. The edge cases are where trust is won.
DEL.05
Developer handoff
Specs and tokens engineers can build from without interpreting.
DEL.06
Usability evidence
Real people attempting real tasks, recorded, before you build, not after.
03 · How it runs
Phase by phase, with nothing hidden.
Every phase states what happens and what you see in your project portal while it does.
Research
1 week
Watch users, read the support tickets, find where the product fights its users.
In your portal: Findings with clips and a severity ranking.
Flows & structure
1 week
Fix the paths before polishing the pixels.
In your portal: Flow maps for comment.
Interface design
1-3 weeks
The design system and the screens, every state covered.
In your portal: Live design previews with change threads.
Validate & hand off
3-5 days
Task-based tests with real users; specs to engineering.
In your portal: Test results and the handoff package.
04 · Standards
Non-negotiables, in writing.
Evidence over taste
Design debates end with a user test, not a louder opinion.
Every state designed
Empty, loading, error, success: an interface is judged at its worst moment.
Accessible by default
WCAG 2.2 AA contrast and interaction patterns from the first component.
Buildable handoff
If engineering has to guess, the handoff isn't done.
05 · Stack
Tools chosen for your handover, not our comfort.
We design in the medium you'll build in: tokens and components that map one-to-one to code, so the design system survives contact with engineering.
06 · Questions
Asked often, answered straight.
Can we take the designs and build in-house?
Is this a rebrand?
We just need a few screens fixed. Too small?
07 · Related
Often paired with this work.
Ready to talk about ui/ux design?
Describe where you are. We’ll respond within one business day with honest next steps, even if the honest next step isn’t us.
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